Sunday, June 24, 2012

Jim Messina Has a President to Sell

Obama's CEO: Jim Messina Has a President to Sell

The day after Jim Messina quit his job as White House deputy chief of staff last January, he caught a plane to Los Angeles, paid a brief visit to his girlfriend, and then commenced what may be the highest-wattage crash course in executive management ever undertaken. He was about to begin a new job as Barack Obama’s campaign manager, and being a diligent student with access to some very smart people, he arranged a rolling series of personal seminars with the CEOs and senior executives of companies that included Apple (AAPL), Facebook (FB), Zynga (ZNGA), Google (GOOG), Microsoft (MSFT), Salesforce (CRM), and DreamWorks (DWA). “I went around the country for literally a month of my life interviewing these companies and just talking about organizational growth, emerging technologies, marketing,” he says at Obama’s campaign headquarters in Chicago.

Click here to see Joshua Green's article in BusinessWeek

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