Sunday, March 31, 2013

How Samsung Became the World's No. 1 Smartphone Maker

Bloomberg BusinessWeek, By on March 28, 2013

(In sixth paragraph, clarifies Samsung's sales numbers since Lee took control. In 17th paragraph, corrects transliteration of Lee Byung Chull and title of Lee Jae Yong.)
I’m in a black Mercedes-Benz (DAI) van with three Samsung Electronics PR people heading toward Yongin, a city about 45 minutes south of Seoul. Yongin is South Korea’s Orlando: a nondescript, fast-growing city known for its tourist attractions, especially Everland Resort, the country’s largest theme park. But the van isn’t going to Everland. We’re headed to a far more profitable theme park: the Samsung Human Resources Development Center, where the theme just happens to be Samsung.

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