10 Ways to Build Business in 2014
It's almost here. The New Year I mean. Whether or not you are a "resolution-making" sort of person, you can't help but note that it is a New Year (well, soon anyway!). And yes I know that we are simply just turning over a page on the calendar but....heck...it's a NEW YEAR.
So what are you going to do to build your business in 2014 (assuming you want to of course). (And frankly in my 27 years as a sales and marketing consultant and trainer, I can count on one hand the number of companies that didn't want to grow.)
So here ya go. 10 ways to help you build your business...NOW.
- Be a better new biz prospector and don't expect business to just come to you because of your amazing Facebook page and Linkedin profile. Be proactive and not reactive. (Yes of course you MUST have a presence on social media too!)
- Come up with a new product or service that you will add to your list of deliverables in 2014. Be creative and do your due diligence so that you know what the market wants and what they will pay for it.
- Network smarter. You're doing it anyway so do a self-assessment and see how you can do it more effectively. (Really, networking can be an amazing waste of time and money if you don't do it exquisitely.)
- Divorce some clients. Well I don't mean that you HAVE to divorce some clients but I bet you have some that you can no longer afford to service. If you divorce them you have more bandwidth for new clients. (Another option is that instead of divorcing them you develop a new contract with revised pricing, deliverables, etc.)
- Create a power unit of business contacts with whom you have strong synergies and together you will network, share leads and contacts and create something that is bigger than the sum of its parts.
- Market more. No really, MORE, and by more I don't necessarily mean spending buckets of money but I do mean that you cannot afford to be invisible in 2014.
- Outsource. Take a long hard look at what you are doing on your own and see what aspects of your business you can not only afford to outsource but SHOULD outsource. Start today!
- Take a good look at the business you are leaving on the table. What do I mean? Simple. Make sure that your clients are giving you ALL of their business rather than using other resources to do things that you, in fact, can do for them. (Chances are they don't even know you have this additional functionality.)
- Create a comprehensive touch point management program and simply don't allow yourself to fall off the grid of your prospects, networking contacts, dormant accounts, referral sources and more. (You know the old adage: out of sight, out of mind!)
Email from Adrian Miller