Do You
Love Me?
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Dirty Dancing: Do You Love Me
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Do you
love me?
Wouldn't it be so cool and easy if that's all that was required to woo, win and wow new business? Simply ask do you love me and then, well, that would be it. They'd say yes and you'd be on your way. Or no and maybe you'd try to figure out why or maybe you wouldn't and just be on your way.
Wouldn't it be so cool and easy if that's all that was required to woo, win and wow new business? Simply ask do you love me and then, well, that would be it. They'd say yes and you'd be on your way. Or no and maybe you'd try to figure out why or maybe you wouldn't and just be on your way.
In any
case, business development, easy it is not.
In fact, it's darn difficult and yet there is no way around it - business development is an integral part of all business and whether you do it yourself or have an entire staff to execute the biz d efforts make no mistake about it, it must be done.
Effective business development is highly strategic and must be approached that way. Done in a haphazard manner and you will get absolutely no return on your time and investment.
In fact, it's darn difficult and yet there is no way around it - business development is an integral part of all business and whether you do it yourself or have an entire staff to execute the biz d efforts make no mistake about it, it must be done.
Effective business development is highly strategic and must be approached that way. Done in a haphazard manner and you will get absolutely no return on your time and investment.
My
recommendation - do the following and you will be in a much better position to
generate new business opportunities:
- Do
a SWOT analysis of your business so that you are fully cognizant of
exactly what you bring to the table and how you might fare in the face of
the competition.
- Direct
your efforts to the correct prospect market. No one can sell and service
everyone...period.
- Test
your marketing efforts and don't roll-out until you know what works...and
what doesn't.
- Measure
everything that you do every step of the way.
- Be
prepared to re-engineer what you have done. Recognizing that something
might not be working is the first step to starting something that can /
will work.
- Bring
in external resources if you don't have the required competencies
in-house.
- Don't
give up. Business development takes time but be certain that you are
planting the (right) seeds. Productivity yields results.
Email from Adrian Miller
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